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リテールマーケティング研究への道程(4) : DX取り組み事例に見る手段の目的化回避
https://doi.org/10.34360/00012587
https://doi.org/10.34360/00012587cb6098ff-3268-46fe-9dd6-a56afcff7676
名前 / ファイル | ライセンス | アクション |
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3052_0017_04.pdf (1.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2022-06-13 | |||||
タイトル | ||||||
タイトル | リテールマーケティング研究への道程(4) : DX取り組み事例に見る手段の目的化回避 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | デジタルトランスフォーメーション, 新型コロナウイルス, 業務改善, 顧客対応 Kazuo, Ishikawa, Digital Transformation (DX), COVID-19, Business Improvement, Customer Support |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00012587 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | The Long Journey to Retail Marketing Research (4) : Avoiding the purpose of the means observed in the DX approach cases | |||||
作成者 |
石川, 和男
× 石川, 和男 |
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内容記述 | ||||||
内容記述 | 近年,業種を問わず,さまざまな業種や企業においてデジタルトランスフォーメーション化が叫ばれている。本稿は,小売業を中心とし,コロナ禍によりデジタルトランスフォーメーション化を進めている事例を取り上げた。これまでの小売業は,DX化の必要性は認識していながらも,直近の課題ではなく,中長期的な課題として捉えていた。しかし,コロナ禍に早急に対応するため,その取り組みを加速化させなければならない状況となった。そこでは,単に感染症対策ではなく,顧客満足の向上,競争優位を得るための手段として,機能させている状況がわかる。他方,DXに取り組むこと自体が目的化している面も見られる。そこでそれらへの注意喚起からも,本稿ではなぜDXに現在取り組まなければならないかについて考察した。, In recent years, digital transformation (DX) has been called for in various industries and companies regardless of industry. This paper has taken up the case of promoting DX due to COVID-19, mainly in the retailers. Until now, retailers have recognized the need for DX, but have regarded it as a medium- to long-term issue rather than a recent issue. However, in order to deal with COVID-19 as soon as possible, it became necessary to accelerate its efforts. It can be seen that it is functioning not only as a countermeasure against infectious diseases but also as a means for improving customer satisfaction and gaining a competitive advantage. On the other hand, there are some aspects in which working on DX itself has become a goal. Therefore, this paper considered why we should work on DX now from the alert to them. | |||||
公開者 | ||||||
出版者 | 専修大学商学研究所 | |||||
ISSN | ||||||
収録物識別子 | 1880-8174 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12145571 | |||||
書誌情報 |
専修ビジネス・レビュー en : Senshu Business Review 巻 17, 号 1, p. 1-13, 発行日 2022-03-16 |
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出版タイプ | ||||||
出版タイプ | NA |