{"created":"2023-07-25T10:37:06.805849+00:00","id":12604,"links":{},"metadata":{"_buckets":{"deposit":"5a3e7e3c-486f-4b7f-84ed-a956d87bb9bb"},"_deposit":{"created_by":10,"id":"12604","owners":[10],"pid":{"revision_id":0,"type":"depid","value":"12604"},"status":"published"},"_oai":{"id":"oai:senshu-u.repo.nii.ac.jp:00012604","sets":["27:32:314:508:1425"]},"author_link":["5690"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-16","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"13","bibliographicPageStart":"1","bibliographicVolumeNumber":"17","bibliographic_titles":[{"bibliographic_title":"専修ビジネス・レビュー"},{"bibliographic_title":"Senshu Business Review","bibliographic_titleLang":"en"}]}]},"item_10002_creator_2":{"attribute_name":"作成者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"石川, 和男"}],"nameIdentifiers":[{}]}]},"item_10002_description_25":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"近年,業種を問わず,さまざまな業種や企業においてデジタルトランスフォーメーション化が叫ばれている。本稿は,小売業を中心とし,コロナ禍によりデジタルトランスフォーメーション化を進めている事例を取り上げた。これまでの小売業は,DX化の必要性は認識していながらも,直近の課題ではなく,中長期的な課題として捉えていた。しかし,コロナ禍に早急に対応するため,その取り組みを加速化させなければならない状況となった。そこでは,単に感染症対策ではなく,顧客満足の向上,競争優位を得るための手段として,機能させている状況がわかる。他方,DXに取り組むこと自体が目的化している面も見られる。そこでそれらへの注意喚起からも,本稿ではなぜDXに現在取り組まなければならないかについて考察した。","subitem_description_type":"Other"},{"subitem_description":"In recent years, digital transformation (DX) has been called for in various industries and companies regardless of industry. This paper has taken up the case of promoting DX due to COVID-19, mainly in the retailers. Until now, retailers have recognized the need for DX, but have regarded it as a medium- to long-term issue rather than a recent issue. However, in order to deal with COVID-19 as soon as possible, it became necessary to accelerate its efforts. It can be seen that it is functioning not only as a countermeasure against infectious diseases but also as a means for improving customer satisfaction and gaining a competitive advantage. On the other hand, there are some aspects in which working on DX itself has become a goal. Therefore, this paper considered why we should work on DX now from the alert to them.","subitem_description_type":"Other"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34360/00012587","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_26":{"attribute_name":"公開者","attribute_value_mlt":[{"subitem_publisher":"専修大学商学研究所"}]},"item_10002_source_id_28":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1880-8174","subitem_source_identifier_type":"ISSN"}]},"item_10002_source_id_29":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12145571","subitem_source_identifier_type":"NCID"}]},"item_10002_title_1":{"attribute_name":"別言語のタイトル(英)","attribute_value_mlt":[{"subitem_title":"The Long Journey to Retail Marketing Research (4) : Avoiding the purpose of the means observed in the DX approach cases"}]},"item_10002_version_type_20":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-06-13"}],"displaytype":"detail","filename":"3052_0017_04.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"3052_0017_04.pdf","url":"https://senshu-u.repo.nii.ac.jp/record/12604/files/3052_0017_04.pdf"},"version_id":"9562ef04-c2d9-4dac-8d78-84b49c9d4da9"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"デジタルトランスフォーメーション","subitem_subject_scheme":"Other"},{"subitem_subject":"新型コロナウイルス","subitem_subject_scheme":"Other"},{"subitem_subject":"業務改善","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客対応","subitem_subject_scheme":"Other"},{"subitem_subject":"Kazuo","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Ishikawa","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Digital Transformation (DX)","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"COVID-19","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Business Improvement","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Customer Support","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"リテールマーケティング研究への道程(4) : DX取り組み事例に見る手段の目的化回避","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"リテールマーケティング研究への道程(4) : DX取り組み事例に見る手段の目的化回避"}]},"item_type_id":"10002","owner":"10","path":["1425"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-06-13"},"publish_date":"2022-06-13","publish_status":"0","recid":"12604","relation_version_is_last":true,"title":["リテールマーケティング研究への道程(4) : DX取り組み事例に見る手段の目的化回避"],"weko_creator_id":"10","weko_shared_id":-1},"updated":"2023-07-25T11:31:33.215711+00:00"}