@article{oai:senshu-u.repo.nii.ac.jp:00012604,
 author = {石川, 和男},
 issue = {1},
 journal = {専修ビジネス・レビュー, Senshu Business Review},
 month = {Mar},
 note = {近年,業種を問わず,さまざまな業種や企業においてデジタルトランスフォーメーション化が叫ばれている。本稿は,小売業を中心とし,コロナ禍によりデジタルトランスフォーメーション化を進めている事例を取り上げた。これまでの小売業は,DX化の必要性は認識していながらも,直近の課題ではなく,中長期的な課題として捉えていた。しかし,コロナ禍に早急に対応するため,その取り組みを加速化させなければならない状況となった。そこでは,単に感染症対策ではなく,顧客満足の向上,競争優位を得るための手段として,機能させている状況がわかる。他方,DXに取り組むこと自体が目的化している面も見られる。そこでそれらへの注意喚起からも,本稿ではなぜDXに現在取り組まなければならないかについて考察した。, In recent years, digital transformation (DX) has been called for in various industries and companies regardless of industry. This paper has taken up the case of promoting DX due to COVID-19, mainly in the retailers. Until now, retailers have recognized the need for DX, but have regarded it as a medium- to long-term issue rather than a recent issue. However, in order to deal with COVID-19 as soon as possible, it became necessary to accelerate its efforts. It can be seen that it is functioning not only as a countermeasure against infectious diseases but also as a means for improving customer satisfaction and gaining a competitive advantage. On the other hand, there are some aspects in which working on DX itself has become a goal. Therefore, this paper considered why we should work on DX now from the alert to them.},
 pages = {1--13},
 title = {リテールマーケティング研究への道程(4) : DX取り組み事例に見る手段の目的化回避},
 volume = {17},
 year = {2022}
}