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社会的消費とSDGsに関する意識調査
https://doi.org/10.34360/00011117
https://doi.org/10.34360/00011117c2e66576-f468-40d4-9c97-310b6c9631c9
名前 / ファイル | ライセンス | アクション |
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3052_0015_08.pdf (1.8 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2020-08-31 | |||||
タイトル | ||||||
タイトル | 社会的消費とSDGsに関する意識調査 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 社会的消費, SDGs, ソーシャルプロダクツ Satoshi, Kambara, Socially Responsible Consumption, SDGs (Sustainable Development Goals), Social Products |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00011117 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Consumer Research on Socially Responsible Consumption and Sustainable Development Goals : Results of Web-Based Questionnaire Analysis | |||||
作成者 |
神原, 理
× 神原, 理 |
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内容記述 | ||||||
内容記述 | 本稿の目的は,社会的消費とSDGsに関する消費者の意識について,Webアンケートから明らかにすることにある。本調査では,以下の点が明らかになった。ソーシャルプロダクツ全般への認知度や購入経験は低く,SDGs各目標への関心度も決して高いレベルとはいえない。①SDGsへの関心,②ソーシャルプロダクツの認知度(購入経験),③自発性の高い社会的活動,④ソーシャルプロダクツの購入(現在)の4主成分を基準にクラスタ分析を行ったところ,回答者は「低関心・低関与層」「高関心・低関与層」「中関心・高関与層」の3つのクラスタに分けることができた。パス解析の結果,ソーシャルプロダクツへの認知や購入経験は,同商品の購入(再購入)だけでなく,ボランティアや寄付といった自発性の高い社会的活動への関与や,SDGsへの関心を高めることにもつながっていた。, The purpose of this study is to clarify of the consumers' awareness of socially responsible consumption and SDGs based on the results of web-based questionnaire. The result of this research shows that the respondents' awareness of socially responsible consumption and SDGs is generally low level. In a principal component analysis, 4 components (1. Concern for SDGs 2. Degree of recognition of social products 3. Voluntary social activities 4.Purchasing social products) are extracted. In a cluster analysis based on 4 principal component above, respondents are divided into 3 clusters (1. Low-concern Low-involved 2. High-concern Low-involved 3. Middle-concern High-involved). The result of a path analysis shows that the degree of recognition of social products affects not only purchasing social products but also voluntary social activities and concern for SDGs. | |||||
公開者 | ||||||
出版者 | 専修大学商学研究所 | |||||
ISSN | ||||||
収録物識別子 | 1880-8174 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12145571 | |||||
書誌情報 |
専修ビジネス・レビュー en : Senshu Business Review 巻 15, 号 1, p. 51-59, 発行日 2020-03-16 |
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出版タイプ | ||||||
出版タイプ | NA |