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生存時間分析のPSMデータへの適用の試み
https://doi.org/10.34360/00004552
https://doi.org/10.34360/000045528ce0f97a-c6ce-47f0-a7ff-9789bee32a33
名前 / ファイル | ライセンス | アクション |
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3052_0009_07 (785.4 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2014-08-01 | |||||
タイトル | ||||||
タイトル | 生存時間分析のPSMデータへの適用の試み | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 生存時間分析, PSM(Price Sensitivity Measurement), 価格設定 Yoshiyuki, Okuse, survival analysis, Price Sensitivity Measurement, pricing |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00004552 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | An Application of Survival Analysis to PSM Data | |||||
作成者 |
奥瀬, 喜之
× 奥瀬, 喜之 |
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内容記述 | ||||||
内容記述 | PSM (Price Sensitivity MeasurementもしくはPrice Sensitivity Meter)は価格設定のための調査手法の1つであり,その調査と分析の簡便さゆえに,実務においてもしばしば用いられる手法である一方,先行研究においては様々な問題点が指摘されている。本研究では,PSMデータの有効活用を目的に,PSMのもつ課題を新たな調査手法の開発を試みる。, So far, a lot of research methods for appropriate pricing are suggested in the area of marketing research. The purpose of this research is to attempt to apply survival analysis to PSM data for developing a new method to identify consumers' acceptable price appropriately. | |||||
公開者 | ||||||
出版者 | 専修大学商学研究所 | |||||
ISSN | ||||||
収録物識別子 | 1880-8174 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12145571 | |||||
書誌情報 |
専修ビジネス・レビュー en : Senshu Business Review 巻 9, 号 1, p. 43-51, 発行日 2014-03-31 |
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出版タイプ | ||||||
出版タイプ | NA |