WEKO3
アイテム
{"_buckets": {"deposit": "c953c082-c81a-4987-a3b0-a0c25d837533"}, "_deposit": {"created_by": 10, "id": "2000538", "owners": [10], "pid": {"revision_id": 0, "type": "depid", "value": "2000538"}, "status": "published"}, "_oai": {"id": "oai:senshu-u.repo.nii.ac.jp:02000538", "sets": ["1713405178525"]}, "author_link": [], "control_number": "2000538", "item_10002_biblio_info_7": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2024-03-10", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "18", "bibliographicPageStart": "11", "bibliographicVolumeNumber": "32", "bibliographic_titles": [{"bibliographic_title": "専修ネットワーク\u0026インフォメーション", "bibliographic_titleLang": "ja"}, {"bibliographic_title": "Network and Information", "bibliographic_titleLang": "en"}]}]}, "item_10002_creator_2": {"attribute_name": "作成者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "宮津, 和弘", "creatorNameLang": "ja"}, {"creatorName": "Miyatsu, Kazuhiro", "creatorNameLang": "en"}]}]}, "item_10002_description_25": {"attribute_name": "内容記述", "attribute_value_mlt": [{"subitem_description": "Dynamic pricing has developed as a revenue management scheme in the hotel and airline industries. In the recent digitized society, dynamic pricing has been applied to general consumer goods and services with the spread of online shopping and digital marketing. Price is one of the important marketing elements, known as marketing mix four Ps, but little has been personalized while other Ps i.e. product, place, and promotion have been customized for consumers and sales channels. The objective of the research is to develop dynamic pricing framework which incorporates heterogeneity of existing customers and stores to extend personalization for consumers and channels. The discrete choice model is deployed as basis of framework combined with hierarchical Bayesian statistics, and four framework models are derived dependent on inherent heterogeneity. Also proposed are new pricing strategies, i.e. purchase rate adjustment strategy and price range adjustment strategy, using the optimal prices generated from the framework developed in this research.", "subitem_description_language": "en", "subitem_description_type": "Other"}]}, "item_10002_heading_23": {"attribute_name": "見出し", "attribute_value_mlt": [{"subitem_heading_banner_headline": "解説論文", "subitem_heading_language": "ja"}, {"subitem_heading_banner_headline": "Reviews and Articles", "subitem_heading_language": "en"}]}, "item_10002_identifier_registration": {"attribute_name": "ID登録", "attribute_value_mlt": [{"subitem_identifier_reg_text": "10.34360/0002000538", "subitem_identifier_reg_type": "JaLC"}]}, "item_10002_publisher_26": {"attribute_name": "公開者", "attribute_value_mlt": [{"subitem_publisher": "専修大学ネットワーク情報学会", "subitem_publisher_language": "ja"}]}, "item_10002_source_id_28": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "1347-1449", "subitem_source_identifier_type": "PISSN"}]}, "item_10002_source_id_29": {"attribute_name": "書誌レコードID", "attribute_value_mlt": [{"subitem_source_identifier": "AA12406879", "subitem_source_identifier_type": "NCID"}]}, "item_10002_version_type_20": {"attribute_name": "出版タイプ", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_970fb48d4fbd8a85", "subitem_version_type": "VoR"}]}, "item_access_right": {"attribute_name": "アクセス権", "attribute_value_mlt": [{"subitem_access_right": "open access", "subitem_access_right_uri": "http://purl.org/coar/access_right/c_abf2"}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "1061_0032_03.pdf", "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 0, "url": {"objectType": "fulltext", "url": "https://senshu-u.repo.nii.ac.jp/record/2000538/files/1061_0032_03.pdf"}, "version_id": "ec77f3e6-f53f-4aef-be92-84d7346f1c16"}]}, "item_keyword": {"attribute_name": "キーワード", "attribute_value_mlt": [{"subitem_subject": "dynamic pricing", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "big data", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "data science", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "statistical modeling", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}, {"subitem_subject": "hierarchical Bayes", "subitem_subject_language": "en", "subitem_subject_scheme": "Other"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "ダイナミックプライシングに基づく価格戦略 : 消費者とチャネルの最適価格設定アプローチ", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "ダイナミックプライシングに基づく価格戦略 : 消費者とチャネルの最適価格設定アプローチ", "subitem_title_language": "ja"}, {"subitem_title": "Dynamic Pricing Strategies : The Optimal Prices for Consumers and Channels", "subitem_title_language": "en"}]}, "item_type_id": "10002", "owner": "10", "path": ["1713405178525"], "permalink_uri": "https://doi.org/10.34360/0002000538", "pubdate": {"attribute_name": "PubDate", "attribute_value": "2024-04-18"}, "publish_date": "2024-04-18", "publish_status": "0", "recid": "2000538", "relation": {}, "relation_version_is_last": true, "title": ["ダイナミックプライシングに基づく価格戦略 : 消費者とチャネルの最適価格設定アプローチ"], "weko_shared_id": -1}
ダイナミックプライシングに基づく価格戦略 : 消費者とチャネルの最適価格設定アプローチ
https://doi.org/10.34360/0002000538
https://doi.org/10.34360/00020005382e672bb2-71e0-45b4-82da-c20309123e7a
名前 / ファイル | ライセンス | アクション |
---|---|---|
1061_0032_03.pdf
|
|
Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
公開日 | 2024-04-18 | |||||||||
タイトル | ||||||||||
タイトル | ダイナミックプライシングに基づく価格戦略 : 消費者とチャネルの最適価格設定アプローチ Dynamic Pricing Strategies : The Optimal Prices for Consumers and Channels |
|||||||||
言語 | ||||||||||
言語 | jpn | |||||||||
キーワード | ||||||||||
主題 | dynamic pricing, big data, data science, statistical modeling, hierarchical Bayes | |||||||||
資源タイプ | ||||||||||
資源タイプ | departmental bulletin paper | |||||||||
ID登録 | ||||||||||
ID登録 | 10.34360/0002000538 | |||||||||
ID登録タイプ | JaLC | |||||||||
アクセス権 | ||||||||||
アクセス権 | open access | |||||||||
作成者 |
宮津, 和弘
× 宮津, 和弘
|
|||||||||
内容記述 | ||||||||||
内容記述 | Dynamic pricing has developed as a revenue management scheme in the hotel and airline industries. In the recent digitized society, dynamic pricing has been applied to general consumer goods and services with the spread of online shopping and digital marketing. Price is one of the important marketing elements, known as marketing mix four Ps, but little has been personalized while other Ps i.e. product, place, and promotion have been customized for consumers and sales channels. The objective of the research is to develop dynamic pricing framework which incorporates heterogeneity of existing customers and stores to extend personalization for consumers and channels. The discrete choice model is deployed as basis of framework combined with hierarchical Bayesian statistics, and four framework models are derived dependent on inherent heterogeneity. Also proposed are new pricing strategies, i.e. purchase rate adjustment strategy and price range adjustment strategy, using the optimal prices generated from the framework developed in this research. | |||||||||
公開者 | ||||||||||
出版者 | 専修大学ネットワーク情報学会 | |||||||||
ISSN | ||||||||||
収録物識別子 | 1347-1449 | |||||||||
書誌レコードID | ||||||||||
収録物識別子 | AA12406879 | |||||||||
書誌情報 |
ja : 専修ネットワーク&インフォメーション en : Network and Information 巻 32, p. 11-18, 発行日 2024-03-10 |
|||||||||
出版タイプ | ||||||||||
出版タイプ | VoR |