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東南アジア新興国における食品製造業のチャネル構築に向けた視座 : 流通構造上の課題と先行諸理論の評価
https://doi.org/10.34360/00013068
https://doi.org/10.34360/0001306851a30e15-7d8e-4668-940d-001f66d699bf
名前 / ファイル | ライセンス | アクション |
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3043_0122_03.pdf (1.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2023-02-21 | |||||
タイトル | ||||||
タイトル | 東南アジア新興国における食品製造業のチャネル構築に向けた視座 : 流通構造上の課題と先行諸理論の評価 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 東南アジア新興国, 販路開拓, チャネル構造, チャネル理論 Southeast Asian Emerging Countries, Sales Route Development, Channel Structures, Channel Theory |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00013068 | |||||
ID登録タイプ | JaLC | |||||
アクセス権 | ||||||
アクセス権 | open access | |||||
別言語のタイトル | ||||||
タイトル | A Study on Perspectives for Developing Sales Channels for Food Manufacturers in Emerging Southeast Asian Countries : Structural Problems in Distribution and Evaluation of Existing Theories | |||||
作成者 |
目黒, 良門
× 目黒, 良門 |
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内容記述 | ||||||
内容記述 | 成長著しい東南アジア新興国の食品市場は,現地の製造業―流通業コングロマリットにより支配されており,その流通構造は硬直的かつ特殊な構造を有している。本稿においては,東南アジア新興国における日系食品製造業のチャネル構築手法の理論化に向け,既存のチャネル構築理論を渉猟し,その問題点と有用な点を明らかにする。さらに,流通構造の特殊性を踏まえた上で,チャネル構築手法を理論化するための新たな視座について検討する。 The food markets of Southeast Asian countries are dominated by local "manufacturing-distribution conglomerates", and their distribution structures are unique. In this paper, I will evaluate the existing theories of channel construction and clarify their issues and useful points in order to theorize the channel construction in Southeast Asian countries. In addition, I consider new perspectives required for the theorization, taking into account the peculiarities of the distribution structure. |
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公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
ja : 専修マネジメント・ジャーナル en : Senshu Management Journal 巻 12, 号 2, p. 1-11, 発行日 2022-12-20 |
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出版タイプ | ||||||
出版タイプ | VoR |