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パッケージ・デザインのグローバル戦略
https://doi.org/10.34360/00006632
https://doi.org/10.34360/0000663249e45859-3348-48ba-92f3-2245c468a0b8
名前 / ファイル | ライセンス | アクション |
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3043_0061_07.pdf (1.7 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-09-07 | |||||
タイトル | ||||||
タイトル | パッケージ・デザインのグローバル戦略 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | パッケージ・デザイン, グローバル戦略, インターネット調査, 好感度, 印象 Yoichiro, Hashida, Package Design, Global Strategy, Online Survey, Favorable Rating, Impression |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006632 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Global Strategies of Package Designs | |||||
作成者 |
橋田, 洋一郎
× 橋田, 洋一郎 |
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内容記述 | ||||||
内容記述 | 本稿では日本・中国・インドネシアの3か国を対象としたインターネット調査を行ない,パッケージ・デザインを全体的に理解するための探索的な研究を試みたい。先行研究を追いつつ本研究の問題意識を明らかにした後,インターネット調査の方法および結果を示していく。続いて調査結果に対する考察,本研究のまとめ,今後の課題が述べられて本稿が締めくくられる。, The author conducts an exploratory study to understand package designs entirely by online surveys in Japan, China, and Indonesia. After a principal issue of this study is defined through a literature review, procedures and results of online surveys are explained. Several considerations of the results, a conclusion, and further research directions are indicated at the end of this paper. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 6, 号 1, p. 53-64, 発行日 2016-07-20 |
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出版タイプ | ||||||
出版タイプ | NA |