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マーチャンダイジングの情報化 : 小売店頭とスマートフォンアプリの動向
https://doi.org/10.34360/00005075
https://doi.org/10.34360/0000507557190af3-34e5-420c-a68e-461e5482ff25
名前 / ファイル | ライセンス | アクション |
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1061_0021_09 (860.1 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-04-18 | |||||
タイトル | ||||||
タイトル | マーチャンダイジングの情報化 : 小売店頭とスマートフォンアプリの動向 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | Atsushi, Ehara, retailer, application, smartphone, price comparison, merchandising, consumer behavior | |||||
資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00005075 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Online to Offline : Smartphone Applications as a Merchandising | |||||
作成者 |
江原, 淳
× 江原, 淳 |
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内容記述 | ||||||
内容記述 | In recent years, many smartphone apps that try to promote consumer behavior in retail stores have been developed. Introduces its function, the integration of information for customers, such as data processing big data and purchase history data is essential. The processing results must be able to provide real-time while customer is still in the store. | |||||
公開者 | ||||||
出版者 | 専修大学ネットワーク情報学会 | |||||
ISSN | ||||||
収録物識別子 | 1347-1449 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12406879 | |||||
書誌情報 |
専修ネットワーク&インフォメーション en : Network and Information 巻 21, p. 1-8, 発行日 2013-03-15 |
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出版タイプ | ||||||
出版タイプ | NA |