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Examination of a Package Design Analysis Method Using the Saliency Map
https://doi.org/10.34360/00007634
https://doi.org/10.34360/00007634cc2ec599-e357-4fe0-9381-6200ecf244a3
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
3093_0022_08.pdf (537.3 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
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| 公開日 | 2015-04-28 | |||||||||
| タイトル | ||||||||||
| タイトル | Examination of a Package Design Analysis Method Using the Saliency Map | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| キーワード | ||||||||||
| 主題 | Yoichiro, Hashida, Tomofumi, Uetake, Package design, Visual attentions, Unconsciousness, Saliency Map, Eye-tracking experiment | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| ID登録 | ||||||||||
| ID登録 | 10.34360/00007634 | |||||||||
| ID登録タイプ | JaLC | |||||||||
| 作成者 |
Hashida, Yoichiro
× Hashida, Yoichiro
× Uetake, Tomofumi
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| 内容記述 | ||||||||||
| 内容記述 | This study focuses on consumers' unconscious attentions to package designs and considers a rapid and convenient analysis method using the Saliency Map. To examine the effectiveness of the analysis method using the Saliency Map, the authors selected four packages via a website and classified them into four types of packages according to the familiarity with language and the clearness of characters. And the authors conducted an eye-tracking experiment using these packages. By comparing the results of the eye-tracking experiment with outputs from the Saliency Map, the authors presented several findings. At the end of paper, the authors discussed contributions and future research directions of this study. | |||||||||
| 公開者 | ||||||||||
| 出版者 | The Institute of Information Science Senshu University | |||||||||
| ISSN | ||||||||||
| 収録物識別子 | 1349-1938 | |||||||||
| 書誌情報 |
en : Information Science and Applied Mathematics 巻 22, p. 39-51, 発行日 2014 |
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| 出版タイプ | ||||||||||
| 出版タイプ | NA | |||||||||
