This study focuses on consumers' unconscious attentions to package designs and considers a rapid and convenient analysis method using the Saliency Map. To examine the effectiveness of the analysis method using the Saliency Map, the authors selected four packages via a website and classified them into four types of packages according to the familiarity with language and the clearness of characters. And the authors conducted an eye-tracking experiment using these packages. By comparing the results of the eye-tracking experiment with outputs from the Saliency Map, the authors presented several findings. At the end of paper, the authors discussed contributions and future research directions of this study.
公開者
The Institute of Information Science Senshu University
Examination of a Package Design Analysis Method Using the Saliency Map
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