@article{oai:senshu-u.repo.nii.ac.jp:00007640,
 author = {Hashida, Yoichiro and Uetake, Tomofumi},
 journal = {Information Science and Applied Mathematics},
 month = {},
 note = {This study focuses on consumers' unconscious attentions to package designs and considers a rapid and convenient analysis method using the Saliency Map. To examine the effectiveness of the analysis method using the Saliency Map, the authors selected four packages via a website and classified them into four types of packages according to the familiarity with language and the clearness of characters. And the authors conducted an eye-tracking experiment using these packages. By comparing the results of the eye-tracking experiment with outputs from the Saliency Map, the authors presented several findings. At the end of paper, the authors discussed contributions and future research directions of this study.},
 pages = {39--51},
 title = {Examination of a Package Design Analysis Method Using the Saliency Map},
 volume = {22},
 year = {2014}
}