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プロダクトとプロセスからビジネスモデルへ : 「プロ2・イノベーション」が果たす役割
https://doi.org/10.34360/00006581
https://doi.org/10.34360/00006581078b71c7-f733-4485-a6b8-af5c970364cc
名前 / ファイル | ライセンス | アクション |
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3043_0031_06 (2.0 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-11-12 | |||||
タイトル | ||||||
タイトル | プロダクトとプロセスからビジネスモデルへ : 「プロ2・イノベーション」が果たす役割 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | イノベーション, プロダクト, プロセス, プロ2, ビジネスモデル Ichiro, Ozawa, innovation, product, process, Pro2, business model |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006581 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | From "Product and Process" to Business Model : The Role of "Pro 2 Innovations" | |||||
作成者 |
小沢, 一郎
× 小沢, 一郎 |
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内容記述 | ||||||
内容記述 | プロ2・イノベーションを「プロダクト・イノベーションと拡張概念のプロセス・イノベーションが共進するイノベーション」と再定義し,①クオンタム・リープ型,②ブレイド・アップ型を提示する。プロ2・イノベーションはビジネスモデルを顧客のプロセスに着目しつつイノベートする際の,有力なオプションである。単なるひらめきに頼らず,論理的にアイデアを導出して試行錯誤のピッチを速めることができるからである。, The author redefines the innovation that product innovation and (expanded concept) process innovation coevolve as "Pro2 innovation (Pro[2] innovation)" in this paper, and sets up "quantum leap type" and "braid up type". Pro2 innovation approach is a powerful option for business model innovation in paying attention to customer processes. The person who wants to innovate business models should not rely on inspirations, can derive ideas and increase the speed of try and error. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 3, 号 1, p. 39-50, 発行日 2013-07-20 |
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出版タイプ | ||||||
出版タイプ | NA |