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企業による競争的な反応意思決定の傾向とその促進要因の探究
https://doi.org/10.34360/00011701
https://doi.org/10.34360/000117011cb5d061-9e9a-441a-bd89-827d5cc8e98b
名前 / ファイル | ライセンス | アクション |
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3043_0102_05.pdf (984.0 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2021-04-13 | |||||
タイトル | ||||||
タイトル | 企業による競争的な反応意思決定の傾向とその促進要因の探究 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 新製品競争, 行動-反応ダイアド, 競争ダイナミクス, 2次データ Sena, Nakamura, new product competition, action-response dyad, competitive dynamics, secondary data |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00011701 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Tendency of competitive response and its promoting factors | |||||
作成者 |
中村, 世名
× 中村, 世名 |
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内容記述 | ||||||
内容記述 | 本論は,製品を手段とする競争的相互作用の文脈において,脅威と機会のそれぞれの知覚に動機づけられた2つのタイプの反応を考慮し,企業の競争的な反応の意思決定メカニズムを探究した。清涼飲料水産業の新製品データを用いた実証分析の結果,企業の情報処理における脅威または機会の優先順位が高まる状況が重なり,相乗効果が生じた場合に,2つのタイプの反応の採用傾向に偏りが観察されることが見出された。, This paper explores firms' competitive response decision making in product competition, focusing on two types of responses motivated by the perception of threat and opportunity. The results of empirical analysis using new product data of the soft drink industry indicate that the frequency of adoption of each response is biased by the interaction effects of situations where threating or opportunity issues are prioritized. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 10, 号 2, p. 23-33, 発行日 2020-12-20 |
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出版タイプ | ||||||
出版タイプ | NA |