@article{oai:senshu-u.repo.nii.ac.jp:00007912,
 author = {橋田, 洋一郎 and 植竹, 朋文},
 journal = {情報科学研究},
 month = {Mar},
 note = {An importance of package design is increasing as most markets face to a situation of commodity. In this study, the authors investigate the effects of package designs in consideration for bottom-up attention that relates to a human unconsciousness. We analyze the actual and fictitious package designs according to a saliency map. The academic and managerial implications are discussed in the end of this paper.},
 pages = {43--58},
 title = {ボトムアップ型注意を考慮に入れたパッケージ・デザインの評価},
 volume = {31},
 year = {2011}
}