@article{oai:senshu-u.repo.nii.ac.jp:00007898,
 author = {福田, 浩至 and 大曽根, 匡},
 journal = {情報科学研究},
 month = {Mar},
 note = {In the past decade, social media deeply penetrated people's lives. This change has become a serious impact on corporate management as well. The customer experience written on social media, or word of mouth information, has become a major influence on the reputation of companies, products, and services.
Also, by delegating the use of social media to customers, even if corporate criticism or mistakes diffuse, no measures can be taken. If that happens, companies should also correct the wrong information and disseminate opinions through social media. However, even if a corporate account is cannot get the effect expected to operate without preparing it enough. Rather, there is also a risk of dropping corporate reputation.
In this paper, we propose methods of planning and practicing social media utilization strategies that are appropriate to the circumstances of each company. We also propose a method of training human resources in the process of operation.},
 pages = {31--50},
 title = {安全で効果的にソーシャルメディア活用を可能にする運営方法の提案},
 volume = {39},
 year = {2019}
}