{"created":"2023-07-25T10:33:30.321921+00:00","id":7845,"links":{},"metadata":{"_buckets":{"deposit":"0be0c75c-9440-4fdc-b61b-172e5db7f508"},"_deposit":{"created_by":1,"id":"7845","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"7845"},"status":"published"},"_oai":{"id":"oai:senshu-u.repo.nii.ac.jp:00007845","sets":["27:32:861:903:907"]},"author_link":["2939","1472","2940","2075"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2015-03-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"17","bibliographicPageStart":"1","bibliographicVolumeNumber":"35","bibliographic_titles":[{"bibliographic_title":"情報科学研究"}]}]},"item_10002_creator_2":{"attribute_name":"作成者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"高野, 祐一"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"和田, 悠太郎"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"生田目, 崇"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"村木, 正昭"}],"nameIdentifiers":[{},{}]}]},"item_10002_description_25":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"This paper develops an effective framework to determine a bidding strategy of an intermediary company for banner advertising. The intermediary company receives offers from clients and then bids for advertising spots for clients' banner advertisings on websites in ad networks. In our framework, we first estimate the number of conversions and the probability of successful bids by using a multiplicative regression model. Then, based on these estimate values, we formulate an optimization problem for determining a bidding strategy, i.e., the frequency of bids and bid prices for each advertising spot, as a linear optimization problem. We solve the optimization problem to maximize the expected number of conversions, which bring benefits to the intermediary company, in consideration of the attributes of websites and banner advertisings. Our numerical experiments were conducted by using an actual data set which was provided by an intermediary company. One-month data was divided into the first half which was used as a training data set, and the latter half which was used as a testing data set. Through the regression analysis, we clarified the factors affecting the number of conversions and the probability of successful bids. Moreover, the simulation results showed that our bidding strategy can improve profits of the intermediary company.","subitem_description_type":"Other"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34360/00007839","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_26":{"attribute_name":"公開者","attribute_value_mlt":[{"subitem_publisher":"専修大学情報科学研究所"}]},"item_10002_source_id_28":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0286-6048","subitem_source_identifier_type":"ISSN"}]},"item_10002_source_id_29":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN00231758","subitem_source_identifier_type":"NCID"}]},"item_10002_title_1":{"attribute_name":"別言語のタイトル(英)","attribute_value_mlt":[{"subitem_title":"Effectiveness of Framework for Determining Bidding Strategy for Banner Advertising in Ad Networks"}]},"item_10002_version_type_20":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2015-05-09"}],"displaytype":"detail","filename":"3092_0035_04.pdf","filesize":[{"value":"2.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"3092_0035_04.pdf","url":"https://senshu-u.repo.nii.ac.jp/record/7845/files/3092_0035_04.pdf"},"version_id":"8bf3729d-ed86-41fb-b3c7-c938ffad705a"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"入札戦略","subitem_subject_scheme":"Other"},{"subitem_subject":"バナー広告","subitem_subject_scheme":"Other"},{"subitem_subject":"アドネットワーク","subitem_subject_scheme":"Other"},{"subitem_subject":"積乗型回帰モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"最適化","subitem_subject_scheme":"Other"},{"subitem_subject":"Yuichi","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Takano","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Yutaro","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Wada","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Takashi","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Namatame","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Masaaki","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Muraki","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Bidding Strategy","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Banner Advertising","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Ad Network","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Multiplicative Regression Model","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Optimization","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"アドネットワークにおけるバナー広告入札戦略決定フレームワークの有効性の検証","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"アドネットワークにおけるバナー広告入札戦略決定フレームワークの有効性の検証"}]},"item_type_id":"10002","owner":"1","path":["907"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-05-09"},"publish_date":"2015-05-09","publish_status":"0","recid":"7845","relation_version_is_last":true,"title":["アドネットワークにおけるバナー広告入札戦略決定フレームワークの有効性の検証"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-07-25T12:31:52.521676+00:00"}