{"created":"2023-07-25T10:32:36.902725+00:00","id":6644,"links":{},"metadata":{"_buckets":{"deposit":"21ca3222-d227-4898-9bd3-73345284a666"},"_deposit":{"created_by":1,"id":"6644","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"6644"},"status":"published"},"_oai":{"id":"oai:senshu-u.repo.nii.ac.jp:00006644","sets":["27:32:706:707:718"]},"author_link":["2584"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-12-20","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"10","bibliographicPageStart":"1","bibliographicVolumeNumber":"6","bibliographic_titles":[{"bibliographic_title":"専修マネジメント・ジャーナル"},{"bibliographic_title":"Senshu Management Journal","bibliographic_titleLang":"en"}]}]},"item_10002_creator_2":{"attribute_name":"作成者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"石崎, 徹"}],"nameIdentifiers":[{}]}]},"item_10002_description_25":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"同じCM映像であっても視聴するデバイスが異なることがある。先行研究では光トポグラフィを用いて,テレビとタブレット端末で同じCM映像がどのように評価されるのかを検討している。それを踏まえてグループインタビューを実施し,テレビとスマートフォンで同じCM映像を視聴することで,どちらのデバイスに適しているのかとその理由について検討し,コンテンツを「どのように視聴するのか」という点を明らかにする必要性を指摘している。","subitem_description_type":"Other"},{"subitem_description":"We see same advertisement using different devices (e.g., TV and smartphone). To examine the difference of same advertisement evaluation between TV and tablet PC, an experiment using optical topography was conducted. Our research uses focus group interview, which aims to clarify deference of TV and smartphone as advertisement presentation devices. Finally, we indicate necessity to clarify how audiences see an advertisement, and matching between advertisement and presentation device.","subitem_description_type":"Other"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34360/00006638","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_26":{"attribute_name":"公開者","attribute_value_mlt":[{"subitem_publisher":"専修大学経営研究所"}]},"item_10002_source_id_28":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2186-9251","subitem_source_identifier_type":"ISSN"}]},"item_10002_source_id_29":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12562863","subitem_source_identifier_type":"NCID"}]},"item_10002_title_1":{"attribute_name":"別言語のタイトル(英)","attribute_value_mlt":[{"subitem_title":"A Relationship between Different Advertisement Presentation Devices and Advertisement Evaluation : An Exploratory Research by Focus Group Interview"}]},"item_10002_version_type_20":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-02-27"}],"displaytype":"detail","filename":"3043_0062_03.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"3043_0062_03.pdf","url":"https://senshu-u.repo.nii.ac.jp/record/6644/files/3043_0062_03.pdf"},"version_id":"46f69182-6ea1-482d-8aca-de79e2d3b779"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広告提示デバイス","subitem_subject_scheme":"Other"},{"subitem_subject":"光トポグラフィ","subitem_subject_scheme":"Other"},{"subitem_subject":"広告評価","subitem_subject_scheme":"Other"},{"subitem_subject":"グループインタビュー","subitem_subject_scheme":"Other"},{"subitem_subject":"スマートフォン","subitem_subject_scheme":"Other"},{"subitem_subject":"Toru","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Ishizaki","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"advertisement presentation device","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"optical topography","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"advertisement evaluation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"focus group interview","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"smartphone","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"広告提示デバイスの種類と広告評価の関係 : グループインタビューによる探索的研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広告提示デバイスの種類と広告評価の関係 : グループインタビューによる探索的研究"}]},"item_type_id":"10002","owner":"1","path":["718"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-02-27"},"publish_date":"2017-02-27","publish_status":"0","recid":"6644","relation_version_is_last":true,"title":["広告提示デバイスの種類と広告評価の関係 : グループインタビューによる探索的研究"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-07-25T12:55:59.012735+00:00"}