@article{oai:senshu-u.repo.nii.ac.jp:00004633,
 author = {生田目, 崇 and 須山, 憲之},
 issue = {1},
 journal = {専修ビジネス・レビュー, Senshu Business Review},
 month = {Mar},
 note = {最近、アジア地域の急速な購買力増大に伴い、アジア市場が世界の小売業から再注目されている。一方で日系小売業各社は1960年以降、アジア地区を中心に海外進出および撤退を繰り返してきた。本稿は、アジア地区経済の中心的な役割を演じてきたシンガポールにおける小売環境ならびに過去の日系小売業の戦略を考察し、アジア市場における小売業進出の成功要因並びにビジネスモデルの提案を示唆することを目的とする。具体的には、同国の経済・社会環境、小売マーケット、消費者行動に関する現状分析と今後について論じ、過去に日系小売業に採ってきた経営戦略とその成果およびその要因について明らかにする。それらの多角的観点からの考察にもとづき、今後アジア地域に進出する際の重要な指標を示し、日系小売業の採るべき戦略をセグメンテーションやコミュニケーションなどのマーケティングの視点から示唆する。, Over the course of last fifty years, major Japanese chain retailers have expanded their retail businesses into overseas countries, especially the Asia region. However, many of them withdrew from the markets. Nowadays, Asian markets are attracting a great deal of attention from worldwide retailers due to incremental consumption powers of Asian consumers. This paper describes rationales of success for retail business in the area and suggests practical business models that capture economic and social processes of creating values for Asian consumers. Especially, we focus on the competitive retail market of Singapore, which has been playing a key role in the Southeastern Asia, and discuss the performance of Japanese chain retailers, which have strived to survive in this market. Specifically, this study includes not only the analysis and forecast of economic and social environments, retail markets, and consumer behavior, but the detailed description of business strategies of Japanese retailers, outcomes, and factors caused as well. Furthermore, we show the critical guidelines for launching and developing retail business in Asia and suggestion of corporate strategies for Japanese retailers on the basis of such marketing viewpoints as communication and segmentation.},
 pages = {13--30},
 title = {日系大型流通チェーン企業のアジア進出 : シンガポールへの進出事例を中心に},
 volume = {6},
 year = {2011}
}