{"created":"2023-07-25T10:30:58.590343+00:00","id":4532,"links":{},"metadata":{"_buckets":{"deposit":"71833cbf-4960-41ac-84dc-6f48df6e223c"},"_deposit":{"created_by":1,"id":"4532","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"4532"},"status":"published"},"_oai":{"id":"oai:senshu-u.repo.nii.ac.jp:00004532","sets":["27:32:314:508:513"]},"author_link":["1859"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-02-26","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"46","bibliographicPageStart":"35","bibliographicVolumeNumber":"14","bibliographic_titles":[{"bibliographic_title":"専修ビジネス・レビュー"},{"bibliographic_title":"Senshu Business Review","bibliographic_titleLang":"en"}]}]},"item_10002_creator_2":{"attribute_name":"作成者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"石川, 和男"}],"nameIdentifiers":[{}]}]},"item_10002_description_25":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"これまでわが国では,小売業といわゆるサービス業は,区別して取り扱われてきた。その区別は,研究面でも同様に行われてきた。本稿の出発点は,これら事業の顧客である消費者は,これら事業を明確に認識しているのかということである。実態面でも研究面でも,顧客が得る価値を考えると,小売業といわゆるサービス業の区分は意味のないことであろう。そこで,小売業やいわゆるサービス業の現場,つまり有店舗で提案される価値に注目した。さらに顧客経験に着目し,現場で受容する価値が,今後のリテールマーケティング研究の地平を開く可能性があることを示唆した。そのため,1970年代における小売業態研究への進化,事業システムという大枠における小売業の位置づけを視野に入れながら,多方面から考察を試みた。","subitem_description_type":"Other"},{"subitem_description":"In the past, retailers and so-called service businesses have been handled differently in Japan. This distinction has been done in research as well. The starting point of this paper was whether consumers who are customers of these projects clearly recognize these businesses. In terms of both actual condition and research, considering the value that customers obtain, it seems that the distinction between retailing and so-called service businesses are meaningless. Therefore, this paper focused on the value proposed in retailers and so-called service businesses, that is, in stores. Furthermore, in this paper, I focused on customer experience and suggested that the value accepted at the site may open up horizons for future retail marketing research. For this reason, this paper attempted to consider from various perspectives, with the view of the evolution of retail business research in the 1970s and the positioning of retailers in the broad framework of business systems.","subitem_description_type":"Other"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34360/00004526","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_26":{"attribute_name":"公開者","attribute_value_mlt":[{"subitem_publisher":"専修大学商学研究所"}]},"item_10002_source_id_28":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1880-8174","subitem_source_identifier_type":"ISSN"}]},"item_10002_source_id_29":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12145571","subitem_source_identifier_type":"NCID"}]},"item_10002_title_1":{"attribute_name":"別言語のタイトル(英)","attribute_value_mlt":[{"subitem_title":"The Long Journey to Retail Marketing Research (1) : Awareness of \"Customer Experience\" in Retailing Business"}]},"item_10002_version_type_20":{"attribute_name":"出版タイプ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_be7fb7dd8ff6fe43","subitem_version_type":"NA"}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-06-18"}],"displaytype":"detail","filename":"3052_0014_07.pdf","filesize":[{"value":"558.0 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"3052_0014_07.pdf","url":"https://senshu-u.repo.nii.ac.jp/record/4532/files/3052_0014_07.pdf"},"version_id":"da26680d-a247-4df0-b90e-7e6d437fea0b"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"小売業","subitem_subject_scheme":"Other"},{"subitem_subject":"サービス業","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客経験","subitem_subject_scheme":"Other"},{"subitem_subject":"価値提案","subitem_subject_scheme":"Other"},{"subitem_subject":"Kazuo","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Ishikawa","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"retailing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"so-called service","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"customer experience","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"value proposition","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"リテールマーケティング研究への道程(1) : 小売業における「顧客経験」の意識","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"リテールマーケティング研究への道程(1) : 小売業における「顧客経験」の意識"}]},"item_type_id":"10002","owner":"1","path":["513"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-06-18"},"publish_date":"2019-06-18","publish_status":"0","recid":"4532","relation_version_is_last":true,"title":["リテールマーケティング研究への道程(1) : 小売業における「顧客経験」の意識"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-07-25T12:54:01.376422+00:00"}