@article{oai:senshu-u.repo.nii.ac.jp:02000261,
 author = {目黒, 良門 and Meguro, Ramon},
 issue = {2},
 journal = {専修マネジメント・ジャーナル, Senshu Management Journal},
 month = {Dec},
 note = {製造―流通コングロマリットにより支配されている東南アジア新興国の食品市場は,硬直的かつ特殊な流通構造を有する。本稿では,同市場における日系食品製造業の新たなチャネル戦略の策定に向けて,協争戦略論に注目した。そして,協争戦略論における戦略枠組みと行動決定要因のチャネル戦略構築への援用可能性について,日系菓子メーカーの東南アジア食品市場への進出事例を踏まえて考察した。検討の結果,援用の可能性は示唆されたが,さらなる検討課題も明らかになった。, The Southeast Asian food market, dominated by manufacturing-distribution conglomerates, has a rigid and specific distribution structure. This paper focuses on the theory of co-opetition strategy in order to formulate a new channel-building strategy theory for Japanese food manufacturers in emerging Southeast Asian countries. The possibility of applying the strategic framework and behavioural determinants in the theory of co-opetition strategy to channel-building strategy is discussed based on the case of a Japanese confectionery manufacturer in the South-East Asian market. As a result of the study, the applicability to the formulation of channel construction theory was shown, but further study issues were also clarified.},
 pages = {1--13},
 title = {協争戦略論の東南アジア新興国におけるチャネル戦略構築への援用に関する一考察 : 日系食品メーカーのインドネシア進出を例に},
 volume = {13},
 year = {2023}
}