@article{oai:senshu-u.repo.nii.ac.jp:00000188,
 author = {Allen, Matthew},
 journal = {Research Center for Asia Industries, Project Report},
 month = {Nov},
 note = {MEXT-Supported Program for the Strategic Research Foundation at Private Universities, 2014-2018, Economic Integration of the countries in Mekong Region : Supply Chain Analysis from international Perspective, This paper examines the case of the sporting apparel manufacturer, Nike, and some of its employment practices in Vietnam. While an important contributor to global economic development, Nike's role in Vietnam and in many other developing economies has attracted considerable attention in Western media in particular, with the focus placed on its employment practices, especially in relation to young women. In response to the claims by western analysts that Nike exploits the labour force and twists the nature of specific economies, the Nike Foundation has produced a campaign it refers to as the 'Girl Effect' which it argues enables young women to become productive, independent and enabled individuals. Starting with the orientation that Nike is an exploitative employer, this paper attempts to deconstruct the Girl Effect by questioning the basis of the program, and then locating Nike within Vietnam. It then compares the nature of work in contemporary Vietnam with working conditions in 1950s and 60s Japan, and the impact of such policies on women's life and work in contemporary Japan and Vietnam.},
 pages = {35--49},
 title = {<Management Issues Analysis Team Research Report> Nike, 'The Girl Effect', and employment practices in Vietnam and Japan},
 volume = {2},
 year = {2017}
}