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ボトムアップ型注意を考慮に入れたパッケージ・デザインの評価
https://doi.org/10.34360/00007906
https://doi.org/10.34360/00007906b9f12180-a911-4c0a-8eb8-4a27b8e8886a
名前 / ファイル | ライセンス | アクション |
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no31_06 (14.2 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-01-20 | |||||
タイトル | ||||||
タイトル | ボトムアップ型注意を考慮に入れたパッケージ・デザインの評価 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | パッケージ・デザイン, 選択的注意, トップダウン型注意, ボトムアップ型注意, 顕著性マップ Yoichiro, Hashida, Tomofumi, Uetake, Package Design, Selective Attention, Top-down Attention, Bottom-up Attention, Saliency Map |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00007906 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | The Evaluations of Package Designs in Consideration for Bottom-up Attention | |||||
作成者 |
橋田, 洋一郎
× 橋田, 洋一郎× 植竹, 朋文 |
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内容記述 | ||||||
内容記述 | An importance of package design is increasing as most markets face to a situation of commodity. In this study, the authors investigate the effects of package designs in consideration for bottom-up attention that relates to a human unconsciousness. We analyze the actual and fictitious package designs according to a saliency map. The academic and managerial implications are discussed in the end of this paper. | |||||
公開者 | ||||||
出版者 | 専修大学情報科学研究所 | |||||
ISSN | ||||||
収録物識別子 | 0286-6048 | |||||
書誌レコードID | ||||||
収録物識別子 | AN00231758 | |||||
書誌情報 |
情報科学研究 巻 31, p. 43-58, 発行日 2011-03-01 |
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出版タイプ | ||||||
出版タイプ | NA |