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複数の販売チャネルでの購入を促進するための商品推薦手法
https://doi.org/10.34360/00007852
https://doi.org/10.34360/00007852a2f351bb-70be-4423-9268-c85684acbaaf
名前 / ファイル | ライセンス | アクション |
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3092_0036_04.pdf (1.8 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-05-19 | |||||
タイトル | ||||||
タイトル | 複数の販売チャネルでの購入を促進するための商品推薦手法 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 推薦システム, 協調フィルタリング, 非負行列因子分解, 販売チャネル, オンライン・ツー・オフライン, 電子商取引 Yuma, Shiho, Naho, Tanigawa, Takashi, Baba, Koji, Kikuchi, Shota, Katayama, Yuichi, Takano, Kazuhide, Nakata, Recommender System, Collaborative Filtering, Non-negative Matrix Factorization, Marketing Channel, Online to Offline, E-commerce |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00007852 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | A Recommender Method for Promoting Multi-channel Shopping | |||||
作成者 |
志甫, 有真
× 志甫, 有真× 谷川, 奈穂× 馬場, 隆× 菊地, 宏治× 片山, 翔太× 高野, 祐一× 中田, 和秀 |
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内容記述 | ||||||
内容記述 | A growing number of retailers offer products/services via the Internet as well as at brick-and-mortar stores. These multiple marketing channels increase the opportunity for customers to buy. In addition, retailers can analyze detailed customer information gained from multi-channel shopping in order to improve their service quality. In view of these facts, we develop a specialized recommender method based on the weighted non-negative matrix factorization to expand the number of customers that make use of multiple marketing channels. Our method effectively uses the similarities of customers and products to promote customers' multi-channel shopping. Computational results demonstrate that our method delivers better recommendation performance than the existing recommender methods. | |||||
公開者 | ||||||
出版者 | 専修大学情報科学研究所 | |||||
ISSN | ||||||
収録物識別子 | 0286-6048 | |||||
書誌レコードID | ||||||
収録物識別子 | AN00231758 | |||||
書誌情報 |
情報科学研究 巻 36, p. 1-10, 発行日 2016-03-01 |
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出版タイプ | ||||||
出版タイプ | NA |