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広告媒体の質的効果の観点によるメディア・エンゲージメント概念の検討
https://doi.org/10.34360/00006780
https://doi.org/10.34360/00006780696d1394-b971-4bc5-b8ec-c2e504fbbc1f
名前 / ファイル | ライセンス | アクション |
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3041_0178_02 (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-12-06 | |||||
タイトル | ||||||
タイトル | 広告媒体の質的効果の観点によるメディア・エンゲージメント概念の検討 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | Toru, Ishizaki | |||||
資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006780 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | A Study on Media Engagement: Qualitative Effectiveness of Advertising Media Perspective | |||||
作成者 |
石崎, 徹
× 石崎, 徹 |
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公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 0288-4054 | |||||
書誌レコードID | ||||||
収録物識別子 | AN00132508 | |||||
書誌情報 |
専修大学経営研究所報 巻 178, p. 1-16, 発行日 2009-03-20 |
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出版タイプ | ||||||
出版タイプ | NA |