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ホテルにおけるレベニューマネジメントにレピュテーションが及ぼす影響 : インタビュー調査に基づく検討
https://doi.org/10.34360/00006646
https://doi.org/10.34360/000066467705c282-5b32-460a-bc09-20ea3a005a92
名前 / ファイル | ライセンス | アクション |
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3043_0071_04.pdf (1.6 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-10-11 | |||||
タイトル | ||||||
タイトル | ホテルにおけるレベニューマネジメントにレピュテーションが及ぼす影響 : インタビュー調査に基づく検討 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | レピュテーション, レベニューマネジメント, ホテル, 口コミ Tomofumi, Uetake, Akimichi, Aoki, Reputation, Revenue Management, Hotel, Word of Mouth |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006646 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Impact of Reputation on Revenue Management at Hotel : Interview Survey | |||||
作成者 |
植竹, 朋文
× 植竹, 朋文× 青木, 章通 |
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内容記述 | ||||||
内容記述 | 近年,OTAの台頭により業態を問わずすべてのホテルにおいてレベニューマネジメントが一般化してきている。さらに,インターネットの普及により口コミに代表されるレピュテーションがホテルのレベニューマネジメントに大きな影響を及ぼしている。しかし,現状では,その影響について明らかになっているわけではない。そこで本稿では,インタビュー調査に基づき,レベニューマネジメントとレピュテーションの関係を明らかにする。, Recently, revenue management has become more common in all types of hotel due to the rise of OTAs (Online Travel Agents). Furthermore, due to the spread of the Internet, reputation (e.g. word of mouth) has begun to exert a big influence on hotel conversion rate and fee. However, at the present time, it is not clear how reputation affects revenue management practices in hotels. Therefore, this paper clarifies the relationship between revenue management practices and reputation in hotels based on the interview survey. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 7, 号 1, p. 15-25, 発行日 2017-07-20 |
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出版タイプ | ||||||
出版タイプ | NA |