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メカニズム・ブランドとしてのカメラ・ブランド
https://senshu-u.repo.nii.ac.jp/records/6605
https://senshu-u.repo.nii.ac.jp/records/6605c6287930-e9e3-4c9f-8f6f-f1ff3afc0794
名前 / ファイル | ライセンス | アクション |
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3043_0041_04 (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2014-10-02 | |||||
タイトル | ||||||
タイトル | メカニズム・ブランドとしてのカメラ・ブランド | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | カメラ・ブランド, 企業ブランド, メカニズム・ブランド, ブランド力, ブランド企業 Katsumi, Kajihara, camera brands, corporate brands, mechanics focused brands, brand power, brand enterprises |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
別言語のタイトル(英) | ||||||
タイトル | Camera Brands as Mechanics Focused Brands | |||||
作成者 |
梶原, 勝美
× 梶原, 勝美 |
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内容記述 | ||||||
内容記述 | 日本のカメラ・ブランドは世界最強といわれている。とりわけ,1眼レフのカメラ市場でいえば,「キヤノン」と「ニコン」が長くトップ・シェアを占めてきている。本稿は,その理由をカメラ・ブランドはメカニズム・ブランドであるとの観点から研究を試みたものである。, Japanese camera brands have been strongly competitive for a long period of time. These camera brands such as Canon and Nikon are mechanics focused brands. Therefore, a study on the reasons for their strength is needed from the viewpoint of camera brands as mechanics focused brands. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 4, 号 1, p. 15-27, 発行日 2014-07-20 |
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出版タイプ | ||||||
出版タイプ | NA |