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自社販売余地の少ないリゾートホテルにおけるネット直販のあり方についての考察 : インタビュー調査に基づく検討
https://doi.org/10.34360/00006561
https://doi.org/10.34360/00006561f78b17ac-50b4-4362-8af3-d46b65d88a3e
名前 / ファイル | ライセンス | アクション |
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3043_0021_05 (1.6 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-05-27 | |||||
タイトル | ||||||
タイトル | 自社販売余地の少ないリゾートホテルにおけるネット直販のあり方についての考察 : インタビュー調査に基づく検討 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | ネット直販, レベニューマネジメント, ホテル Tomofumi, Uetake, Akimichi, Aoki, Net Direct Sales, Revenue Management, Hotel |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006561 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Consideration about Net Direct Sales in Inventory-restricted Resort Hotels : Interview Survey | |||||
作成者 |
植竹, 朋文
× 植竹, 朋文× 青木, 章通 |
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内容記述 | ||||||
内容記述 | 近年、旅行ニーズの多様化とインターネットの普及により,リゾートホテルにおいてもインターネットを介しての客室販売(ネット直販)が一般的になってきている。しかし、従来、大手旅行会社に依存し、自社販売余地の少ないリゾートホテルにおいては、その販売戦略や方法はシティホテルとは大きく異なる。そこで本論文では、インタビュー調査に基づき、リゾートホテルにおけるネット直販の実態を明らかにし、そのあり方を考察する。 Recently, net direct sales have been widely used in resort hotels. However, resort hotels in remote places, depending their sales activities on major tour companies and travel agencies, should implement different types of net direct sales from city hotels, since their inventories are highly restricted. In this paper, We clarified the actual conditions of net direct sales in inventory-restricted resort hotels based on the interview survey. And we also discussed the sales strategy and the promotional methods in resort hotels. |
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公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 2, 号 1, p. 19-33, 発行日 2012-10-20 |
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出版タイプ | ||||||
出版タイプ | NA |