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中国におけるBtoC電子商取引の研究 : オンラインとオフライン事業の展開
https://doi.org/10.34360/00010777
https://doi.org/10.34360/000107779a20610a-e03b-4587-95fd-14d7621458fc
名前 / ファイル | ライセンス | アクション |
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3043_0092_04.pdf (3.9 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2020-04-28 | |||||
タイトル | ||||||
タイトル | 中国におけるBtoC電子商取引の研究 : オンラインとオフライン事業の展開 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 事業多角化, ニューリテール, 双11, 共同開発, OOH広告 Fuyuki, Taguchi, Sungsu, Kim, Toru, Ishizaki, Yoichiro, Hashida, business diversification, new retail, double eleven, cooperative development, OOH advertising |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00010777 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Study on B2C E-commerce in China : the Development of Online and Offline Business | |||||
作成者 |
田口, 冬樹
× 田口, 冬樹× 金, 成洙× 石崎, 徹× 橋田, 洋一郎 |
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内容記述 | ||||||
内容記述 | 本研究報告は,近年,中国において急速に発展する電子商取引の実態を探ることを狙いとしている。我々の研究プロジェクトは,2017年9月13日から16日までの日程で行われ,主に中国の電子商取引に関連した企業へのインタビューと施設視察によって進められた。今回の調査対象は,訪問企業として蘇寧雲商とアリババを選定し,両者の発展過程と特徴,オフラインとオンラインとの関係,アリババの共同開発,そして中国におけるOOH広告について明らかにしている。, This research report aims at exploring the actual situation of electronic commerce which is rapidly developing in China in recent years. Our research project was conducted from 13[th] to 16[th] September 2017, mainly by visiting and interviewing Chinese facilities and enterprises that are related to e-commerce. In the survey, we selected Suning and Alibaba as prime targets, and clarified the process of relations of offline and online, Alibaba cooperative development, and OOH advertising in China. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 9, 号 2, p. 9-22, 発行日 2019-12-06 |
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出版タイプ | ||||||
出版タイプ | NA |