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小売業態間の環境ブランドが顧客満足とロイヤルティに与える影響に関する研究
https://doi.org/10.34360/00006671
https://doi.org/10.34360/00006671030d9cf0-e0cf-4517-aa7d-213ec8c3dc8f
名前 / ファイル | ライセンス | アクション |
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3043_0081_08.pdf (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-10-29 | |||||
タイトル | ||||||
タイトル | 小売業態間の環境ブランドが顧客満足とロイヤルティに与える影響に関する研究 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 小売業態, 環境ブランド, 知覚価値, 顧客満足, ロイヤルティ Sungsu, Kim, Toshifumi, Kato, intertype retailer, green brand, perceived value, customer satisfaction, store loyalty |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006671 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | A Study Regarding Green Brands among Intertype Retailers Affecting on Customer Satisfaction and Store Loyalty | |||||
作成者 |
金, 成洙
× 金, 成洙× 加藤, 敏文 |
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内容記述 | ||||||
内容記述 | 本稿では,小売業態間の環境ブランドが知覚価値,顧客満足やロイヤルティに与える影響について分析する。百貨店,総合スーパー及びコンビニエンスストア(CVS)の小売業態は,取扱商品や販売方法が異なるので,そうした業態ごとの環境ブランド(イメージ)が,知覚価値,顧客満足やロイヤルティにどのような差異を生じさせるのか検証する。, This research analyzes how green brands among intertype retailers affect on customer satisfaction and store loyalty. Department store, GMS and CVS sell different goods and operate by different sales methods. Because of these factors, this study verifies whether green brands (image) among intertype retailers cause some different influences toward customer satisfaction and store loyalty. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 8, 号 1, p. 67-78, 発行日 2018-07-20 |
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出版タイプ | ||||||
出版タイプ | NA |