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Google Adwordsのターゲティング機能と消費者の評価との関係について
https://doi.org/10.34360/00006633
https://doi.org/10.34360/000066337de04e09-0fa3-446f-ab6f-7d7a56275922
名前 / ファイル | ライセンス | アクション |
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3043_0061_08.pdf (1.5 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-09-07 | |||||
タイトル | ||||||
タイトル | Google Adwordsのターゲティング機能と消費者の評価との関係について | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | オンライン・ターゲティング広告, ターゲティング機能, 消費者, 評価, Google Adwords Haobo, Chen, Online targeting advertising, targeting functions, consumer, evaluation, Google Adwords |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006633 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Research on Relation between Google Adwords Targeting Functions and Consumer's Evaluation | |||||
作成者 |
陳, 浩博
× 陳, 浩博 |
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内容記述 | ||||||
内容記述 | 本研究の目的は,オンライン広告のターゲティング技術に焦点を当て,それを代表しているGoogle Adwordsのターゲティング機能が消費者の評価に与える影響について考察することにある。また,Google Adwordsを利用している広告主に対して,どのようなターゲティング技術を用いれば,消費者の評価を高めるのかに関する諸課題を提案することにある。, The purpose of this paper is to focus on targeting technology of online targeting advertising and examine the impact of Google Adwords targeting functions on consumers. The functions have representative significance in online targeting advertising field. In addition, the author discusses what kind of targeting technique improves consumers' evaluation and suggests several implications to advertisers using Google Adwords. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 6, 号 1, p. 65-75, 発行日 2016-07-20 |
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出版タイプ | ||||||
出版タイプ | NA |