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小売業における環境配慮サービス品質に関する研究1 : イオンの事例研究
https://doi.org/10.34360/00006588
https://doi.org/10.34360/000065889e9bc7c2-9c4d-4ce2-b209-7f0cb7371870
名前 / ファイル | ライセンス | アクション |
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3043_0032_03.pdf (1.8 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2014-06-26 | |||||
タイトル | ||||||
タイトル | 小売業における環境配慮サービス品質に関する研究1 : イオンの事例研究 | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 環境配慮, サービス品質, 顧客満足, ロイヤルティ, イオン Kim, Sungsu, Kato, Toshifumi, environmental, service qualities, customer satisfaction, store loyalty, Aeon |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006588 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | A Study Regarding Environmental Service Qualities in Retail Company : A Case Study of Aeon | |||||
作成者 |
金, 成洙
× 金, 成洙× 加藤, 敏文 |
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内容記述 | ||||||
内容記述 | 本研究の主な目的は,我が国の最大手小売業(イオン)を取り上げ,環境配慮サービス品質と顧客満足及びロイヤルティとの関係を多変量解析を用いて検討することにある。また,小売企業が消費者に対して,どのような環境配慮サービス品質を提供し,それが関連して顧客満足度とロイヤルティを高めるのかに関する諸課題を考察することにある。, Main objective of this research is to analyze the correlation between environmental service qualities and customer satisfaction and store loyalty of Aeon, a leading retail company by applying multivariate statistics. And also, this research clarifies how some factors among environmental service qualities of retail company influence customer satisfaction and store loyalty and enhance those. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 3, 号 2, p. 1-11, 発行日 2013-12-20 |
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出版タイプ | ||||||
出版タイプ | NA |