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消費者行動と文化の影響 : 韓流について
https://doi.org/10.34360/00006547
https://doi.org/10.34360/0000654726465e54-2d1b-4076-a439-0085e69de157
名前 / ファイル | ライセンス | アクション |
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3043_0001_08 (2.0 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-07-20 | |||||
タイトル | ||||||
タイトル | 消費者行動と文化の影響 : 韓流について | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 消費者行動モデル, 文化, 韓流, グローバル・マーケティング, 標準化-現地化問題 Sungsu, Kim, Consumer Behavior Model, Culture, Hanlyu, Global Marketing, Standardization-localization Issue |
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資源タイプ | ||||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.34360/00006547 | |||||
ID登録タイプ | JaLC | |||||
別言語のタイトル(英) | ||||||
タイトル | Consumer Behavior and Cultural Influence : Hanlyu | |||||
作成者 |
金, 成洙
× 金, 成洙 |
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内容記述 | ||||||
内容記述 | 本稿の主な目的は、「韓流」の源泉を究明することである。まず「韓流」についての先行研究のレビューを通して本研究の位置づけを明確にした。その後、消費者行動モデルを再検討し、そして「韓流」(文化)をグローバル戦略との関連で検討することで、標準化-現地化問題に新たな主張を加えた。, The main purpose of this paper is to study the sources of “Hanlyu”. First I clarifed positioning of this study through the review of precedent studies on “Hanlyu”. Then, the consumer behavior model was reexamined. New viewpoint was suggested for the standardizationlocalization issue with reference to “Hanlyu(culture)” in global strategies. | |||||
公開者 | ||||||
出版者 | 専修大学経営研究所 | |||||
ISSN | ||||||
収録物識別子 | 2186-9251 | |||||
書誌レコードID | ||||||
収録物識別子 | AA12562863 | |||||
書誌情報 |
専修マネジメント・ジャーナル en : Senshu Management Journal 巻 1, 号 1-2, p. 51-63, 発行日 2012-03-20 |
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出版タイプ | ||||||
出版タイプ | NA |